Choosing Flags, Making the Most of Your Budget - Part III: Size

Driving traffic to your door and making your property look good is what the apartment marketing window is all about.  Flags are a great way to add movement and attract attention, but what type of flags are best?  With hundreds of styles, colors and sizes to choose from, how do you know what works?  Apartment Signs For Less is here to help...

In Part III of this series on choosing flags that will work for you, we will look at the age old question of size. Does size really matter?  

We Know What You Want And We've Got Photos!

What do you want?  What is your vision?  No matter what we are talking about if you don't have a clear picture of what it is you want or where you want to be you'll never make happen.  So, lucky for you I have a picture for you right here.

Here's an image to strive to achieve... 

Choosing Flags, Making the Most of Your Budget - Part II: Color

Attracting future residents and making your property look good is what the apartment marketing window is all about.  Flags are a great way to add color and attract attention to your frontage, but what type of flags are best?  With hundreds of styles, colors and sizes to choose from, how do you know what works?  Apartment Signs For Less is here to help...

In Part II of this series on choosing flags that will work for you, we will look at color.  Do certain colors attract more attention than others? Is brighter really better?

Apartment Maintenance: Flagpole Fix - Cheap, Easy, Fast

Are your flagpoles looking shabby, like they've been working hard for way too long?  Here is a quick, super easy, fast fix and in most cases it won't cost a dime.  

Resident Retention and Marketing - Buy One Get One FREE!

Mike Brewer recently wrote a quick thought about budgets.  It was a super simple approach, "what will bring value to your ideal resident".  As simple as it sounds, it really made me think...

School's In Session and The Budget Season is Upon Us - What a Week!

Budgets are tough and what's even harder is not getting stuck in a rut.  You are already so busy and budgets are just one more thing on your plate.  I can only imagine how tempting it must be to fill in the blanks of last year's budget with updated numbers, but if you do that you are sure to miss out.

Multifamily Maintenance: Signage and Hard Water Spots

As always, the best maintenance begins with preventative measures.  

In the case of hard water spots it is quite simple, keep watch on your sprinklers.  As we often say around the office, "signs don’t grow" - so don’t water them.  Not only will it leave spots and eventually rot or rust your signs, but it is a waste of water.  So, keep an eye out for the first signs of water spotting and adjust your sprinklers.  It will conserve water as well as save you a lot of work and expense.  That being said there are instances where prevention is not an option, if the sign is in the middle of a grassy area, for instance, it is going to get wet.  When this is the case, you don’t have to succumb to water spots that make your signs look old and your property less desirable.  

If your apartment signs were on the "Apprentice", would Trump fire them?

Are your apartment leasing signs doing their job?  Do they lead prospects to your door?

Here is an example of a property with great signs.  They are readable, they stand out, they have good messages, and yet they aren't doing what they should.  Take a look...

 Corner Id on a busy intersection.

Right side of entrance.

 Left side of entrance.

So, do you see what I see?  What could have been done differently?

A Real Estate Mantra Adapted for Apartment Professionals

Location, Location, Location 
You are in real estate, but you're an apartment manager, so what can you do about your location?

Okay, so you can't move your property, but that doesn't mean that the 3 most important things in real estate don't pertain to you.  Location IS everything.  You already know that proximity to community amenities, transportation, or relaxing get-a-ways can help you lease units, but have you stopped to think about your location within your property?

Apartment Marketing To Seniors - What Works? --SPOILER ALERT---

I ran across this article from Multifamily Insiders and thought it brought up some great points about what works and some common misconceptions when it comes to marketing to seniors.  For instance, are seniors truly technophobic or are they more internet savvy than the stereotype?

Choosing Flags, Making the Most of Your Budget - Part I: Style

Making sure your property stands out and looks its best is essential to increasing your traffic.  Flags are a great way to catch people’s eye and attract attention, but what type of flags are best?  With hundreds of styles, colors and sizes to choose from, how do you know what works?  Apartment Signs For Less is here to help...

In Part I of this series on choosing flags that will work for you, we will look at orientation and style.  What works? What has the best value? And, what can you do on a shoestring budget?