If your apartment signs were on the "Apprentice", would Trump fire them?

Are your apartment leasing signs doing their job?  Do they lead prospects to your door?

Here is an example of a property with great signs.  They are readable, they stand out, they have good messages, and yet they aren't doing what they should.  Take a look...

 Corner Id on a busy intersection.

Right side of entrance.

 Left side of entrance.

So, do you see what I see?  What could have been done differently?

Pros: The Sign Set is clearly visible and readable.

Cons:  Location, the banners should be switched.  The corner says the property name twice, but the entrance has no identification - a BIG no, no.

When determining the location of your leasing signs make sure it makes sense.  The entrance should be clearly marked.  Don't lose prospects because they don't know where to enter.