Budgets are tough and what's even harder is not getting stuck in a rut. You are already so busy and budgets are just one more thing on your plate. I can only imagine how tempting it must be to fill in the blanks of last year's budget with updated numbers, but if you do that you are sure to miss out.
As we all know the world is changing faster than ever before. In the past few years printing costs have been lowered dramatically while the quality just keeps getting better. Billboard graphics and vehicle wraps used to be a pretty substantial financial undertaking and now they are downright cheap. Banners and bootleg signs were labor intensive and the designs had to be rather simple. Now you can have ANYTHING you want with a next-day turn around. Oh and add an anti-graffiti formula and even graffiti is a problem of the past. No one was using QR codes last year, and this week I bought some shampoo that had one right on the bottle.
Times are changing and we all must keep up. Stand back, take a breath, look at the big picture and ask yourself where is my best value TODAY.
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